- We do not have company advertising in the classroom - should we go to Internet sites that have advertising?
- How do we teach students to be alert to what is advertising and what is content?
- How do we teach students to be aware of the effects of advertising (the codes, conventions and techniques used to entice, persuade, convince.... viewers )?
- Many important thinkers have web sites that also sell things (e.g. Kathy Nunley's site, which has good information on brain-based learning, also sells her books). Should we link to those sites?
There is a difference between meeting sites with advertising when students are researching and pointing students to a site with advertising. Are we, in some way, endorsing products? I think this is something we have to address with students.
I firmly believe we have to teach students to use the net carefully, to learn ways to keep safe and to understand the strengths and weaknesses of the environment. We have to give students the tools to look critically and be able to read a web site. Then they will be wary of the commercialism they find everywhere.